How do I build a real estate brand on Instagram?

How do you build Instagram for real estate?

Here are our 10 best tips and ideas for real estate Instagram:

  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.

Can I post real estate on Instagram?

Whether it’s preparing for a conference or staging a home, take the time to share some day-in-the-life content on your social media. Instagram is a great (and easy!) tool to advertise market listings. You never know—perhaps someone scrolling through your feed will find a property that resonates with them.

What content should a real estate agent have on Instagram?

Give a few details about what you like most about the place. Tell people why they should go or how to get there. If you have any insider secrets, share them. You can also share things your clients or others you know have done as well to piggyback off of their posts.

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Who Should Real estate agents follow on Instagram?

Follow these influencers on Instagram for real estate:

  • Fredrik Eklund: @fredrikeklundny (697k followers) …
  • Ryan Serhant: @ryanserhant (500k followers) …
  • Josh Altman: @thejoshaltman (217k followers) …
  • Chad Carroll: @chadcarroll (154k followers) …
  • Barbara Corcoran: @barbaracorcoran (143k followers)

How do I manage my real estate account on Instagram?

10 Powerful Ways to Use Instagram for Real Estate Marketing

  1. Feature current properties and developments. …
  2. Feature future properties and developments. …
  3. Showcase aspirational real estate. …
  4. Let audiences know about your successes. …
  5. Promote specials and open houses. …
  6. Introduce yourself and your team.

Can I use realtor in my Instagram handle?

The same rules governing the use of the REALTOR® marks apply on the internet. In a username, members are authorized to use the REALTOR® marks only to indicate membership to NAR by using the marks with a member’s name or with the legal name of a member broker’s real estate business.

What should I put on my real estate story on Instagram?

So, without further ado, here are four proven Instagram story ideas for real estate agents.

  • Create engagement with polls. …
  • Special behind-the-scenes footage of listings. …
  • Spotlight members of your community and your preferred vendors. …
  • Provide market updates regularly.

How do you introduce yourself on Instagram?

Introduce yourself to your followers. Tell them who you are, what you do, who you help, some fun facts about you – your star sign, your MBTI type, your favorite TV show, etc. Then invite your followers to introduce themselves in the comments. Follow up with them and respond to comments.

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Is Instagram or Facebook better for real estate agents?

For real estate agents, Instagram is mostly not as effective as Facebook. Of the platform’s 1 billion users, only 11 percent reside in the U.S. Only one-third of the most-viewed stories are from businesses. Instagram ranks sixth in global popularity (Hootsuite).

How can I gain more followers on Instagram?

10 Ways to increase Instagram followers

  1. Optimize your Instagram account. …
  2. Keep a consistent content calendar. …
  3. Schedule Instagram posts in advance. …
  4. Get partners and brand advocates to post your content. …
  5. Avoid fake Instagram followers. …
  6. Showcase your Instagram everywhere. …
  7. Post content followers want. …
  8. Get the conversation started.